How to Plan a Month of Real Estate Content in Under 1 Hour

Real talk: most agents don’t quit marketing — they just burn out from doing it wrong.

If you’re constantly saying, “I’ll post later,” and then weeks go by, it’s not a discipline problem — it’s a system problem.

Here’s the 4-step method top agents use to plan an entire month of real estate content in less than an hour.

1️⃣ Pick Your Posting Themes

Choose 4–5 weekly themes like:

- Market Education

- Local Life

- Homeowner Tips

- Client Stories

- Personal / Lifestyle

This gives structure while keeping your content varied and human.

2️⃣ Batch Post Ideas Once a Month

Instead of daily brainstorming, plan 30 ideas at once.

Need a shortcut? Use a monthly content calendar — like The Club’s November edition — with prompts written for realtors.

3️⃣ Write Captions in Batches

Set a timer for 30 minutes, write captions for a week’s worth of posts.

Pro tip: start each caption with a “hook line” — a real question or client quote works best.

4️⃣ Schedule or Save Templates

Load your posts into Canva or your scheduler (Later, Metricool, or Meta).

Spend 5 minutes each week customizing visuals — then you’re done.

Want to skip these steps entirely?

🎨 The November Content Calendar has your 30 ideas, captions, and Canva templates ready to go.

Join The Club and save hours every week. Use code CLUB15 for 15% off your first month.