How to Stay Top of Mind with Past Clients and Your Sphere (Without Feeling Pushy)

You worked hard to earn your clients’ trust. You guided them through one of the biggest transactions of their lives, handed over the keys, and celebrated their new chapter.

But here’s the challenge most agents face:

Months (or years) later, life moves on — and if you’re not intentional, so does their memory of you.

Staying top of mind isn’t about sending “Just Listed” emails every week or showing up only when you need something. It’s about building a genuine, ongoing connection so when they (or someone they know) needs a real estate professional, your name is the first one they think of.

Here’s how you can do it — in a way that feels natural, valuable, and far from pushy.

1. Provide Value That Lives in Their Home

The best way to stay top of mind? Become part of their everyday life — without being intrusive.

Think of resources they’ll use regularly, not just once.

A perfect example is a kitchen conversion magnet. Every time they bake cookies or cook dinner, they see your name and face right there on their fridge. It’s subtle, useful, and keeps you in their daily view — no sales pitch required.

It’s a small gesture that says, “I’m here to help,” without you having to say a word.

2. Be Consistently Present in Their Inbox

Email newsletters are still one of the most effective ways to nurture relationships — if you do them right.

Skip the generic market updates that feel impersonal. Instead, share content that blends:

Home tips they can use right now (seasonal maintenance checklists, easy décor updates)

Local favorites like coffee shops, events, or hidden gems

Light market insights so they stay informed without feeling overwhelmed

This kind of newsletter builds trust, positions you as the go-to local expert, and keeps your name fresh in their mind.

When done monthly, it’s just enough to stay connected — without clogging their inbox.

3. Mix Personal and Professional Touchpoints

People connect with people, not just businesses. Share personal updates, congratulate them on anniversaries, or drop a handwritten note.

This human connection deepens loyalty and makes your communication feel authentic — not transactional.

4. Make Staying in Touch Easy on Yourself

If you’re busy juggling current clients, it can be hard to find the time (and creativity) to reach out to past clients consistently. That’s where having ready-to-use marketing tools can be a lifesaver.

For example:

Kitchen Conversion Magnets → Give once, get seen every day

Done-for-you Monthly Newsletters → Send in minutes, look like you spent hours

By setting up these systems, you’ll nurture your relationships automatically — and free yourself up to focus on what you do best: selling homes.