December Marketing Ideas for Real Estate Agents
December is one of the busiest months of the year — not just for clients, but for you. Between closings, holiday events, and prepping for Q1, marketing often slips to the bottom of the to-do list.
But here’s the truth:
December is one of the BEST months to deepen relationships, create memorable touchpoints, and stay top-of-mind going into the new year.
The good news?
You don’t need to reinvent the wheel or spend hours designing.
These ideas are simple, personal, community-focused — and you can implement them quickly using the templates inside The Real Estate Marketing Club.
Let’s dive into the top December marketing ideas for real estate agents that make you look polished, thoughtful, and consistent (even during the holiday chaos).
1. Send a Holiday Recipe Postcard (Client-Favorite!)
People love receiving something they can actually use during the holidays — and recipe postcards are always a hit.
Whether it’s a gingerbread latte, a winter soup, or a festive cookie recipe, this postcard feels warm, personal, and giftable. It gives your clients a small moment of joy and connection — without feeling salesy.
Why it works:
- It’s budget-friendly
- It’s functional (people actually save these!)
- It strengthens relationships in a meaningful way
Inside The Club, you’ll find done-for-you holiday recipe postcards — front and back designs you can brand instantly.
2. A Wrapping Paper “Pop-By” That Feels Thoughtful & Useful
Forget generic gift baskets.
A roll of wrapping paper with a branded holiday gift tag is practical, fun, and memorable — plus, it’s something families truly need in December.
Attach a festive tag (yes, there’s a template inside The Club!) with a message like:
“A little holiday help from your local real estate agent.
Wishing you a season wrapped in joy!”
Why it works:
- Zero clutter
- High perceived value
- Gives you a natural reason to drop by without feeling salesy
- Perfect for past clients, warm leads, and neighborhood connections.
3. Use (and Share!) a December Content Calendar
Most agents spend December feeling overwhelmed and posting sporadically — or not at all.
But consistency this month sets you up for a strong January.
The December Content Calendar inside The Club gives you:
✔ daily post ideas
✔ caption templates
✔ Canva graphics
✔ plug-and-post Reels
If you want to stay top-of-mind with zero planning, follow the weekly structure in the calendar.
4. Share Local Holiday Guides & Events
December is community season.
Create a quick list of:
- local Christmas markets
- tree lighting ceremonies
- charity drives
- winter events
- local businesses to support
This positions you as a local expert, not just a salesperson.
You can also turn this into:
- a Reel
- a carousel
- a downloadable PDF
- a neighborhood postcard
Templates for all of these exist inside The Club, making it fast to produce polished local content.
5. Send a “Year in Review” Market Update
A simple, well-designed end-of-year market update helps clients understand trends and reminds them you're the resource they can trust.
It can include:
- number of homes sold in your area
- average price changes
- inventory trends
- predictions for next year
This builds authority — especially going into January when people begin planning moves.
There’s a premium template inside The Club specifically for this.
6. “Holiday Home Tips” Content
These are quick, value-packed ideas clients love:
- How to keep energy bills low in winter
- Easy December home maintenance checklist
- Holiday décor tips that won’t damage walls
- Safety reminders (string lights, fireplaces, etc.)
This content performs extremely well on Instagram in December — especially as simple text Reels or clean, minimal Canva graphics.
And yes, The Club includes hook ideas, captions, and templates to make these effortless.
7. Send Personalized New Year Cards
A warm, handwritten note or a branded postcard is one of the most effective ways to stay top of mind without a sales pitch.
Ideas for messages:
- gratitude
- wishing joy in the new year
- “here to help if you have real estate questions in 2026”
- a family update or personal touch
Agents inside The Club love using our New Year postcard templates — they look premium and take minutes to edit.
8. Give a Small Thank-You Gift to Past Clients
December is the perfect time to reconnect with past clients in a non-salesy way.
Some easy ideas:
- hot cocoa kits
- holiday candles
- homemade treats
- handwritten cards
These small moments create deep loyalty — and a lot of repeat business.
Inside The Real Estate Marketing Club, you get:
✨ December content calendar
✨ Seasonal templates (recipe postcard, wrapping-paper pop-bys, holiday cards)
✨ Local content ideas
✨ Reels prompts
✨ Monthly design drops
Everything you need to market your business with ease — even in the busiest month of the year.
👉 If you want to simplify your December marketing, join The Club (free or premium) and get instant access to templates that save you hours.