How Humor Helps Realtors Build Engagement Online

Real estate is serious business — but that doesn’t mean your marketing has to be serious all the time. In fact, some of the most effective social media posts are the ones that make people smile, laugh, or say, “That’s so true!”

If you’ve ever felt like your social posts get lost in the scroll, adding a dose of humor could be the key to standing out. Here’s why lighthearted, relatable content works — and how you can use it to engage your audience this season.

1. Humor Makes You Memorable

Think about your own feed. Do you remember the generic “Just Listed” posts? Or the one that made you laugh out loud because it was too relatable?

Humor sticks. When someone laughs at your post, they’re more likely to remember your name the next time they think about real estate.

2. It Shows Your Personality

Clients aren’t hiring a logo — they’re hiring you. A little humor in your marketing shows that you’re approachable, real, and someone they’ll enjoy working with. It makes your brand feel more human.

3. It Sparks Engagement

Funny, relatable posts naturally get more comments, shares, and reactions. Why? Because people love tagging friends with, “This is so us!” or “Uncle Bob, this is you.”

Every share and comment increases your visibility and puts you in front of more potential clients.

4. Humor + Education = The Perfect Mix

The best marketing balances entertainment with value. Humor draws people in, but truth keeps your authority strong. Think of it like this: make them laugh, then give them the facts.

That’s why seasonal content like “Your Uncle at Thanksgiving” posts are so powerful. Everyone can relate to a family member with strong opinions — but your professional response reminds your audience why you’re the expert they can trust.

Thanksgiving Social Media Posts for Realtors

This fall, we created a set of Thanksgiving-themed Canva templates that play off the “Uncle at Thanksgiving” idea.

🦃 Uncle says: “You need 20% down to buy a home.”

🏡 You say: “Actually, many buyers qualify with as little as 3–5% down.”

The result? A post that’s funny, seasonal, and still positions you as the knowledgeable local expert.

✨ These ready-to-use templates are now available inside The Club — our membership that gives agents instant access to done-for-you marketing content every month.

Humor isn’t about telling jokes — it’s about being relatable. When you can make your audience smile and teach them something at the same time, you build trust that lasts far longer than a single post.

This Thanksgiving, don’t just post another market stat or generic “Happy Holidays” graphic. Show up with content that makes people laugh, learn, and remember that you’re the agent they want in their corner.