RE Marketing Club · Free public worksheet · October 15, 2026
Four weeks, 2 posts per week
Original editable examples for a solo real estate agent. Use this undated plan in a suitable month; assign actual dates yourself. There are 8 content slots. Dates, channels and publishing are manual. These are not customer results or promised outcomes.
Replace every bracketed placeholder, verify facts, add required identification and use images you have permission to publish. Each entry includes an alternative when you have no listing or event. Print with your browser’s Print command, or save as PDF. No JavaScript or signup is required.
Week 1 · Monday: Choose a useful viewing question
Prepare: Write down three questions buyers can ask during a viewing. Explain one; save the others for a later post.
Caption: Before your next viewing, ask: [specific question]. Check [document or source] rather than relying on a first impression. [Agent and brokerage].
No listing or event: Use an educational card about how to check a floor plan; do not imply you represent a property.
Review: Check local process terminology and the source you recommend. Avoid advice about a specific buyer’s finances.
Planned date: __________________ Published link / next action: __________________
Week 1 · Thursday: Explain one seller preparation task
Prepare: Choose a manageable preparation task and show the owner how to check it is complete.
Caption: Preparing for property photos? Clear [specific surface], check [visible detail], and keep [necessary item] accessible. Confirm the final photo plan with your agent. [Agent and brokerage].
No listing or event: Use a staged corner in your own workspace or a text checklist; say the image is an illustration rather than a client home.
Review: Avoid identifiable client interiors without permission. Do not claim this task will raise the sale price.
Planned date: __________________ Published link / next action: __________________
Week 2 · Monday: Prepare an event invitation
Prepare: Verify the address, hours, approved image and contact details before drafting an invitation.
Caption: Open house: [authorized address], [full date], [start–end time and timezone]. See [verified feature] and bring your property questions. [Confirmed access details]. [Agent and brokerage].
No listing or event: Replace the invitation with “Before a viewing: confirm the time, meeting place, access arrangements and agent contact.” Use a checklist graphic.
Review: Confirm the event is approved and still scheduled. Remove the post or correct it if arrangements change.
Planned date: __________________ Published link / next action: __________________
Week 2 · Thursday: Publish a checked event reminder
Prepare: Reconfirm the event and give visitors only useful, current arrival information.
Caption: Visiting [authorized address] on [full date]? We will be there [confirmed hours and timezone]. [Verified arrival/access detail]. Contact [agent contact] with a question before you travel. [Agent and brokerage].
No listing or event: Share a “Before you leave for a viewing” card: recheck the appointment, address, access instructions and contact number.
Review: Use current arrangements, not last week’s draft. Check any access restriction rather than describing the property as universally accessible.
Planned date: __________________ Published link / next action: __________________
Week 3 · Monday: Share a process answer after the event
Prepare: Choose a general question from your notes; remove names and identifying details before explaining the answer.
Caption: A common question after a viewing is “[general process question].” The next step is [verified local process], followed by [what to check]. Individual arrangements can differ. [Agent and brokerage].
No listing or event: Use a question you can substantiate from your professional work or an official guide; do not pretend it came from an event.
Review: Do not quote a visitor or disclose their circumstances. Separate a general explanation from advice about a particular transaction.
Planned date: __________________ Published link / next action: __________________
Week 3 · Thursday: Teach one document-checking habit
Prepare: Choose one property document and explain a practical question to ask about it.
Caption: When you receive [document], check the date, what it covers, and who can clarify it. Ask “[specific practical question]” before drawing a conclusion. [Agent and brokerage].
No listing or event: Use a blank illustrative document heading or a text card. Do not reproduce a client document.
Review: Verify the document name and process in your market. Avoid conclusions that require a qualified professional.
Planned date: __________________ Published link / next action: __________________
Week 4 · Monday: Build a seller’s question list
Prepare: Help a seller prepare for an agent conversation with questions about the service and process.
Caption: Before choosing a marketing plan, ask: What will be prepared? Who approves it? Where will it be published? How will changes be handled? Ask for the proposed work in writing. [Agent and brokerage].
No listing or event: This is already listing-free. Present your own service process only where you can show how it works.
Review: Do not invent competing agents’ practices or promise results from a particular marketing channel.
Planned date: __________________ Published link / next action: __________________
Week 4 · Thursday: Turn a repeated question into a resource
Prepare: Choose the clearest answer from the month and turn it into a reusable card or saved checklist.
Caption: Save this for your next [viewing or preparation task]: [three verified checks]. Confirm the details with the person handling your appointment. [Agent and brokerage].
No listing or event: Use a general viewing checklist from this calendar and link to a relevant public guide; no listing is needed.
Review: Update any dated details. Link to the specific useful page rather than promising a resource that is not available.
Planned date: __________________ Published link / next action: __________________
Keep private follow-up requests separate from public content. The calendar does not send messages or schedule posts. Product and calendar context.