RE Marketing Club · Free public worksheet · October 15, 2026
Four weeks, 5 posts per week
Original editable examples for a solo real estate agent. Use this undated plan in a suitable month; assign actual dates yourself. There are 20 content slots. Dates, channels and publishing are manual. These are not customer results or promised outcomes.
Replace every bracketed placeholder, verify facts, add required identification and use images you have permission to publish. Each entry includes an alternative when you have no listing or event. Print with your browser’s Print command, or save as PDF. No JavaScript or signup is required.
Week 1 · Monday: Choose a useful viewing question
Prepare: Write down three questions buyers can ask during a viewing. Explain one; save the others for a later post.
Caption: Before your next viewing, ask: [specific question]. Check [document or source] rather than relying on a first impression. [Agent and brokerage].
No listing or event: Use an educational card about how to check a floor plan; do not imply you represent a property.
Review: Check local process terminology and the source you recommend. Avoid advice about a specific buyer’s finances.
Planned date: __________________ Published link / next action: __________________
Week 1 · Tuesday: Show how to read a property feature
Prepare: Take one approved property feature and explain what a visitor can actually inspect.
Caption: At [authorized listing address], [verified feature] is worth a closer look. During the viewing, check [observable detail]. [Agent and brokerage].
No listing or event: Use your own generic diagram to explain one feature, such as where room dimensions appear on a floor plan. Label it an illustration.
Review: Have permission to use the listing and image. Remove unsupported quality claims and subjective superlatives.
Planned date: __________________ Published link / next action: __________________
Week 1 · Wednesday: Build a neighborhood research card
Prepare: Choose one public local service, link to its official page, and explain what to check before visiting.
Caption: Planning a visit to [area]? The official [service or venue] page lists [verified practical detail]. Check [source] for current arrangements. [Agent and brokerage].
No listing or event: This is already listing-free. Use your own neighborhood photo or an authorized image and identify the official information source.
Review: Verify hours and access on the day you publish. Do not characterize who should live in an area or promise a commute.
Planned date: __________________ Published link / next action: __________________
Week 1 · Thursday: Explain one seller preparation task
Prepare: Choose a manageable preparation task and show the owner how to check it is complete.
Caption: Preparing for property photos? Clear [specific surface], check [visible detail], and keep [necessary item] accessible. Confirm the final photo plan with your agent. [Agent and brokerage].
No listing or event: Use a staged corner in your own workspace or a text checklist; say the image is an illustration rather than a client home.
Review: Avoid identifiable client interiors without permission. Do not claim this task will raise the sale price.
Planned date: __________________ Published link / next action: __________________
Week 1 · Friday: Invite a practical question
Prepare: Ask for one general process question you can answer publicly next week.
Caption: Which part of preparing for a viewing needs a clearer explanation? Send a general question about [topic]. Please keep personal documents and contact details out of public comments. [Agent and brokerage].
No listing or event: This is already listing-free. Offer a general process question rather than an invitation to an event you are not hosting.
Review: Do not promise a tailored assessment in a comment. Move personal requests to an agreed private channel.
Planned date: __________________ Published link / next action: __________________
Week 2 · Monday: Prepare an event invitation
Prepare: Verify the address, hours, approved image and contact details before drafting an invitation.
Caption: Open house: [authorized address], [full date], [start–end time and timezone]. See [verified feature] and bring your property questions. [Confirmed access details]. [Agent and brokerage].
No listing or event: Replace the invitation with “Before a viewing: confirm the time, meeting place, access arrangements and agent contact.” Use a checklist graphic.
Review: Confirm the event is approved and still scheduled. Remove the post or correct it if arrangements change.
Planned date: __________________ Published link / next action: __________________
Week 2 · Tuesday: Explain a verified property detail
Prepare: Prepare a plain-language answer to one likely visitor question using the approved information pack.
Caption: A question about [authorized property]: [specific question]. The current [approved document] states [verified answer]. Ask us for the source or clarification. [Agent and brokerage].
No listing or event: Answer “Where do I find room dimensions?” with an illustrated sample plan and explain that plans and measurements should be checked.
Review: Check document date and authority. Do not infer condition, permissions or guarantees from a photograph.
Planned date: __________________ Published link / next action: __________________
Week 2 · Wednesday: Explain browser sign-in
Prepare: Show the sign-in process with an example event and clearly labeled test details.
Caption: At [event], scan our QR sign to open the visitor form in your browser. No app installation is needed. Read the information-use explanation before submitting. Ask us if you prefer another way to share a request. [Agent and brokerage].
No listing or event: Publish a general “How QR sign-in works” example, clearly labeled as a demonstration rather than an upcoming event.
Review: Test the actual QR destination and form. Keep test records and genuine visitor information out of screenshots.
Planned date: __________________ Published link / next action: __________________
Week 2 · Thursday: Publish a checked event reminder
Prepare: Reconfirm the event and give visitors only useful, current arrival information.
Caption: Visiting [authorized address] on [full date]? We will be there [confirmed hours and timezone]. [Verified arrival/access detail]. Contact [agent contact] with a question before you travel. [Agent and brokerage].
No listing or event: Share a “Before you leave for a viewing” card: recheck the appointment, address, access instructions and contact number.
Review: Use current arrangements, not last week’s draft. Check any access restriction rather than describing the property as universally accessible.
Planned date: __________________ Published link / next action: __________________
Week 2 · Friday: Answer one preparation question
Prepare: Film or write a short answer about what a visitor should bring, without collecting personal information publicly.
Caption: For a first viewing, bring your questions and a way to note what you want to check. Confirm [local or event-specific requirement] directly with the agent. [Agent and brokerage].
No listing or event: Use the same general viewing-preparation answer without mentioning an open house or implying an appointment is available.
Review: Include only requirements that actually apply. Do not invite financial documents through public comments.
Planned date: __________________ Published link / next action: __________________
Week 3 · Monday: Share a process answer after the event
Prepare: Choose a general question from your notes; remove names and identifying details before explaining the answer.
Caption: A common question after a viewing is “[general process question].” The next step is [verified local process], followed by [what to check]. Individual arrangements can differ. [Agent and brokerage].
No listing or event: Use a question you can substantiate from your professional work or an official guide; do not pretend it came from an event.
Review: Do not quote a visitor or disclose their circumstances. Separate a general explanation from advice about a particular transaction.
Planned date: __________________ Published link / next action: __________________
Week 3 · Tuesday: Show a preparation checklist
Prepare: Turn one repeatable seller task into a short checklist with an actual completion criterion.
Caption: Before a photographer arrives: check [task one], [task two], and [task three]. A useful final check is [observable result]. [Agent and brokerage].
No listing or event: Use a text checklist or your own demonstration space. Identify any staged photo as an example.
Review: Keep valuables, security arrangements and identifiable family details out of images.
Planned date: __________________ Published link / next action: __________________
Week 3 · Wednesday: Explain a follow-up promise
Prepare: Describe the difference between recording a request and completing the action, using invented details.
Caption: Example: a visitor asks for [approved document]. Record the request, confirm the contact method, set a date, then send the checked document yourself. A saved task is not a sent message. [Agent and brokerage].
No listing or event: Use the same fictional process example. Label it clearly and do not imply you collected leads at a real event.
Review: Never publish a real visitor record. State that REMC records actions and does not send the outreach automatically.
Planned date: __________________ Published link / next action: __________________
Week 3 · Thursday: Teach one document-checking habit
Prepare: Choose one property document and explain a practical question to ask about it.
Caption: When you receive [document], check the date, what it covers, and who can clarify it. Ask “[specific practical question]” before drawing a conclusion. [Agent and brokerage].
No listing or event: Use a blank illustrative document heading or a text card. Do not reproduce a client document.
Review: Verify the document name and process in your market. Avoid conclusions that require a qualified professional.
Planned date: __________________ Published link / next action: __________________
Week 3 · Friday: Publish a neutral local resource
Prepare: Pick one official page that helps people plan a property visit or research an area.
Caption: Useful reference for [area]: [official resource] explains [verified topic]. Start with [specific section] and check its publication date. [Agent and brokerage].
No listing or event: This is already listing-free. Provide the official resource and a practical explanation without referencing a property.
Review: Check the destination works and is current. Do not present general information as proof about a specific property.
Planned date: __________________ Published link / next action: __________________
Week 4 · Monday: Build a seller’s question list
Prepare: Help a seller prepare for an agent conversation with questions about the service and process.
Caption: Before choosing a marketing plan, ask: What will be prepared? Who approves it? Where will it be published? How will changes be handled? Ask for the proposed work in writing. [Agent and brokerage].
No listing or event: This is already listing-free. Present your own service process only where you can show how it works.
Review: Do not invent competing agents’ practices or promise results from a particular marketing channel.
Planned date: __________________ Published link / next action: __________________
Week 4 · Tuesday: Demonstrate a useful design revision
Prepare: Show an anonymized invitation with clutter removed and important event details made easier to read.
Caption: Example invitation revision: keep the property, date, hours and contact readable; remove an unverified claim; check the destination link. The aim is accurate information a visitor can use. [Agent and brokerage].
No listing or event: Use an entirely fictional invitation marked “example”; keep its address and dates visibly fictional.
Review: No fake client before-and-after story. Do not claim the design increased inquiries without measured evidence.
Planned date: __________________ Published link / next action: __________________
Week 4 · Wednesday: Record a short process video
Prepare: Explain one step in your preparation using your own screen or printed checklist without client data.
Caption: Here is how I check [specific preparation step]: [first check], [second check], then [completion criterion]. The next action is [manual action]. [Agent and brokerage].
No listing or event: Film a blank checklist or test workspace. Label sample records and avoid implying an active listing.
Review: Check every visible field for private data. Describe current functionality rather than a future automation.
Planned date: __________________ Published link / next action: __________________
Week 4 · Thursday: Turn a repeated question into a resource
Prepare: Choose the clearest answer from the month and turn it into a reusable card or saved checklist.
Caption: Save this for your next [viewing or preparation task]: [three verified checks]. Confirm the details with the person handling your appointment. [Agent and brokerage].
No listing or event: Use a general viewing checklist from this calendar and link to a relevant public guide; no listing is needed.
Review: Update any dated details. Link to the specific useful page rather than promising a resource that is not available.
Planned date: __________________ Published link / next action: __________________
Week 4 · Friday: Close the month with a useful next step
Prepare: Review your published posts and choose one practical question to address next month.
Caption: This month we explained [topic one] and [topic two]. Next we will cover [topic you can actually prepare]. Find the current [useful checklist or resource] at [working link]. [Agent and brokerage].
No listing or event: Describe only content you actually published. If this is your first week, share the resource directly and omit the monthly recap.
Review: Check every linked resource and remove unsupported claims about leads, reach or customer results.
Planned date: __________________ Published link / next action: __________________
Keep private follow-up requests separate from public content. The calendar does not send messages or schedule posts. Product and calendar context.